
Measuring ROI of CRM in U.S. Companies: What to Focus on in 2025
In today’s highly competitive business landscape, measuring the return on investment (ROI) of Customer Relationship Management (CRM) systems is essential for U.S. companies aiming to enhance customer engagement, streamline operations, and ultimately drive growth. As we approach 2025, understanding the key metrics and factors that influence CRM ROI becomes increasingly crucial. This comprehensive guide will…